Why use an eSIM in Latvia?
Riga is a hub as much as a destination. A lot of travellers pass through Riga International (RIX) on the way somewhere else, spend two or three days in the old town and Art Nouveau district, then take a bus north to Tallinn or south to Vilnius. That pattern rewards having data from the first minute, because the onward bus is booked on a phone, the airport bus into town is timetabled on a phone, and the apartment key code arrives by message. Latvia is also a country where the interesting parts are outside the capital, at Jūrmala, Sigulda and the Gauja valley, and getting there means checking trains that run less often than you would like.

